If you can get your product or service mentioned
in editorial copy it’s worth at least FIVE times the value
of an advertisement – simply because the reader believes
it to be objective and credible.
Every month at wordengineers.com
we write scores of news feature stories for clients across the
widest spectrum imaginable.
The secret (and the skill) is to provide editors with professionally
written material that they really want to use – while still
delivering the key corporate message within the copy.
We’ve secured space in national, local, trade and broadcast
media for major companies like Kodak, Epson, Spicer Hallfield,
Calumet, Venture Portraits PLC and smaller organisations like
Warehouseexpress, Forties People recruitment agency, Seward Developments,
Jacks of London, Midas Touch International and Visconde Construcao
Contact us now to find out how writing
news feature stories can benefit your business.
CASE STUDY: Venture Portraits PLC
In the late Nineties marketing expert and award-winning photographer
Brian Glover-Smith set out to change the face of professional
He launched Venture Portraits PLC and pledged to turn it into
a nationwide studio franchise business that would become as well
known as Boots or Dixons.
Now with around 100 studios open he’s well on the way
to achieving that ambition.
But when he started he needed to reach out to professional photographers
and persuade them to get behind the new business idea.
drafted news feature copy that was published extensively in key
photographic trade titles – helping Glover-Smith to launch
over 30 new Venture studios in the first twelve months.
Said Glover- Smith: “Getting our message out to photographers
was the initial challenge. Trevor Lansdown helped us to do it
– and very successfully.”
Contact us now for more information
about our progressive and proactive approach to news features.